Project Overview: The trailer for The Blair Witch Project (1999) masterfully utilizes the film’s “found footage” aesthetic not as a genre trope, but as a core element of its marketing campaign. The goal is to generate profound psychological dread and an unnerving sense of realism, leading the audience to believe they are watching genuine, recovered evidence of a true tragedy.
Deliverable: Movie trailer
Photoshop and After Effect
Type Face :Helvetica Neue ,Poppins and [Wantedo/TrueType]
Location Filmed: Columbia Station